Montréal, QC · Canada & worldwide
ElyesHarrouch
Communications Specialist · Content, Branding & Digital Growth
8 years turning complex ideas into stories that build brands, grow audiences, and convert, across corporate (Capgemini, Airbus) and entrepreneurial environments.
Trusted by teams and brands including
01. Profile
I design multi-channel stories that grow brands, audiences, and businesses.
Marketing and communications strategist with 8 years of experience across corporate (Capgemini, Airbus) and entrepreneurial environments. Specialized in storytelling, content creation, and brand-building, growing executive and corporate audiences, and producing editorial and audiovisual content for the aerospace sector.
Performance-driven, and comfortable turning complex topics into clear, compelling multi-channel narratives that drive engagement, growth, and conversion.
Path
FounderHECO, Marketing & Communications Agency
Built and ran a multi-sector client portfolio: energy, sports, beauty, modeling, influencer marketing.
Communications ConsultantCapgemini Engineering / Skywise, Airbus World
Grew and animated the Skywise LinkedIn community, lifting engagement per post.
Digital Communications ManagerCCI Formation Tarn & Garonne
Deployed SEO, SEA and SMO acquisition strategies and managed paid campaigns.
Digital Transformation ConsultantCCI Toulouse
Built digital-maturity tools for SMEs.
02. Selected Work
Growth, strategy, and stories worth telling
Building a Marketing & Communications Agency
Founded and ran a boutique agency serving clients across energy, sports, beauty and influencer marketing, owning strategy, paid media, and content production end-to-end.
Growing a Global Aerospace Community
Grew and art-directed the LinkedIn presence for Airbus's Skywise platform, producing audiovisual content and leading a media team for the Skywise Symposium.
A B2B Video Podcast, Produced End-to-End
Created and produced a B2B video podcast turning complex industry topics into a lead-generation engine, from format design to shooting and editing.
Art Direction & Photo Production for Carlos Hair & Beauty
Art direction and photo production for Carlos, a renowned Toulouse hairdresser, including coverage of his collaboration with the Folies Bergères in Paris.
Photo Production for Ho Ara Wellness
Intimate, editorial photo production for Ho Ara's massage and wellness studio: warm tones, close framing, and a calm visual identity.
Fashion Photography for Iam Margot in Toulouse
Editorial fashion photo production shot across Toulouse: street style and studio-grade portraiture for a growing fashion brand.
Event Video Coverage & Tour Design for Yallah Habibi
On-site video production for a Yallah Habibi nightlife event, plus event poster design for the brand's 2026 World Tour across Chicago, Montréal and Toronto.
Brand Video Coverage for La Beer Fabrique
On-site video production for a craft brewery, capturing process, people and atmosphere for a distinctly artisanal identity.
Image Management for Sadio Doumbia, Top 10 ATP Race Doubles Player
Ongoing image management for a Top 10 ATP Race doubles player: video and photo production, partnership activation, and personal brand strategy on tour.
Brand & Image Management for Girasole Energies
End-to-end brand management for a solar energy company: paid ads, print, social media and event coverage, all under one consistent visual identity.
Short-Form Hooks That Crossed 100K+ Views
Wrote, shot and edited short-form podcast clips built around scroll-stopping hooks, turning a B2B format into content that broke past 100K views.
03. Services
A hybrid profile: strategy and execution
Brand Strategy & Storytelling
Positioning, narrative and editorial direction across channels.
Paid Media & Growth
Google Ads, LinkedIn Ads, Meta Ads: budget management and conversion.
Content Production
Photo, video, reels and art direction for consumer and B2B audiences.
SEO & Marketing Automation
Analytics, SEO and automation tooling for sustained growth.
Applied AI for Marketing
Integrating AI into content, research and marketing workflows.
Budgets planned, campaigns run, results tracked
Hands-on management of paid acquisition across Google Ads and LinkedIn Ads: targeting, creative testing, budget pacing, and conversion tracking end-to-end.
04. Contact
Let's build something worth noticing
Working with clients across Canada and worldwide. Open to brand campaigns, content production, and creative collaborations.